Rogue Valley at a Glance
Economic Impact Overview
The Rogue Valley's diverse recreation and cultural offerings generate significant economic benefits, from wine tourism contributing to Oregon's reputation as a premier wine destination, to river recreation supporting hundreds of jobs and generating millions in economic impact.
Wine Country Excellence
The Rogue Valley produces 7.4% of Oregon's total wine production across three distinct wine trails.
Wine Industry Growth 2022-2023

Wine Trails
Applegate Valley
50-mile valley featuring biodynamic practices and Rhône varieties
Bear Creek
Central location with diverse varietals and accessible tasting rooms
Upper Rogue
Specializing in Tempranillo, Zinfandel, and Sauvignon Blanc
Wild & Scenic Rogue River
Economic Impact

Annual Visitors
Rafters experience the Wild & Scenic section annually
Natural Wonders
Table Rocks
Upper Table Rock
Lower Table Rock
Crater Lake
Climate & Weather Patterns
Historical Warming Trends Since 1895
Ashland
Grants Pass
Snow Trends in Medford
Cultural Attractions
Oregon Shakespeare Festival
Founded: 1935
Record Attendance: 414,783
Record Revenue: $18.5M
Britt Festival
Founded: 1963
Growth: 96% attendance increase from 2021