Rogue Valley Recreation Dashboard

Explore Southern Oregon's Natural Wonders, Wine Country & Cultural Attractions

Rogue Valley at a Glance

🍷
137
Total Wineries
🚣
20,000
Annual Rafters
⛰️
45,000
Table Rocks Visitors
🎭
400,000
Shakespeare Festival Audience

Economic Impact Overview

The Rogue Valley's diverse recreation and cultural offerings generate significant economic benefits, from wine tourism contributing to Oregon's reputation as a premier wine destination, to river recreation supporting hundreds of jobs and generating millions in economic impact.

Wine Country Excellence

The Rogue Valley produces 7.4% of Oregon's total wine production across three distinct wine trails.

137
Wineries
+10 from 2022
67
Vineyards
+1 from 2022
4,453
Planted Acres
+646 from 2022

Wine Industry Growth 2022-2023

Rogue Valley Wine Industry Growth Chart

Wine Trails

Applegate Valley

18 Wineries

50-mile valley featuring biodynamic practices and Rhône varieties

Bear Creek

11 Wineries, 38 Varietals

Central location with diverse varietals and accessible tasting rooms

Upper Rogue

Warm Climate Varieties

Specializing in Tempranillo, Zinfandel, and Sauvignon Blanc

Wild & Scenic Rogue River

215
Total River Miles
84
Wild & Scenic Miles

Economic Impact

$30M
Total Economic Impact
$15.4M
Personal Income
445
Jobs Supported
Rogue River Economic Impact Chart

Annual Visitors

20,000

Rafters experience the Wild & Scenic section annually

Natural Wonders

Table Rocks

Annual Visitors: 45,000

Upper Table Rock

Elevation: 2,091 ft
Hike Distance: 2.5 miles
Elevation Gain: 720 ft

Lower Table Rock

Elevation: 2,049 ft
Hike Distance: 3.5 miles
Elevation Gain: 780 ft

Crater Lake

Distance from Medford: 72 miles
Lake Depth: 1,949 ft

Climate & Weather Patterns

66°F
Annual Mean Temperature
60.6°F
Growing Season Average
21"
Annual Rainfall
15%
Growing Season Rain

Snow Trends in Medford

Historical Average
9 inches
Recent Average
4 inches

Cultural Attractions

Oregon Shakespeare Festival

400,000
Annual Audience
825
Performances
3
Theaters

Founded: 1935

Record Attendance: 414,783

Record Revenue: $18.5M

Britt Festival

2,200
Amphitheater Capacity
52,568
2022 Attendance
27
2022 Concerts

Founded: 1963

Growth: 96% attendance increase from 2021