Rogue Valley at a Glance
137
Total Wineries
20,000
Annual Rafters
45,000
Table Rocks Visitors
400,000
Shakespeare Festival Audience
Economic Impact Overview
The Rogue Valley's diverse recreation and cultural offerings generate significant economic benefits, from wine tourism contributing to Oregon's reputation as a premier wine destination, to river recreation supporting hundreds of jobs and generating millions in economic impact.
Wine Country Excellence
The Rogue Valley produces 7.4% of Oregon's total wine production across three distinct wine trails.
137
Wineries
+10 from 2022
67
Vineyards
+1 from 2022
4,453
Planted Acres
+646 from 2022
Wine Industry Growth 2022-2023
Wine Trails
Applegate Valley
18 Wineries
50-mile valley featuring biodynamic practices and Rhône varieties
Bear Creek
11 Wineries, 38 Varietals
Central location with diverse varietals and accessible tasting rooms
Upper Rogue
Warm Climate Varieties
Specializing in Tempranillo, Zinfandel, and Sauvignon Blanc
Wild & Scenic Rogue River
215
Total River Miles
84
Wild & Scenic Miles
Economic Impact
$30M
Total Economic Impact
$15.4M
Personal Income
445
Jobs Supported
Annual Visitors
20,000
Rafters experience the Wild & Scenic section annually
Natural Wonders
Table Rocks
Annual Visitors:
45,000
Upper Table Rock
Elevation:
2,091 ft
Hike Distance:
2.5 miles
Elevation Gain:
720 ft
Lower Table Rock
Elevation:
2,049 ft
Hike Distance:
3.5 miles
Elevation Gain:
780 ft
Crater Lake
Distance from Medford:
72 miles
Lake Depth:
1,949 ft
Climate & Weather Patterns
66°F
Annual Mean Temperature
60.6°F
Growing Season Average
21"
Annual Rainfall
15%
Growing Season Rain
Historical Warming Trends Since 1895
Ashland
+2.6°F
Grants Pass
+4.3°F
Snow Trends in Medford
Historical Average
9 inches
→
Recent Average
4 inches
Cultural Attractions
Oregon Shakespeare Festival
400,000
Annual Audience
825
Performances
3
Theaters
Founded: 1935
Record Attendance: 414,783
Record Revenue: $18.5M
Britt Festival
2,200
Amphitheater Capacity
52,568
2022 Attendance
27
2022 Concerts
Founded: 1963
Growth: 96% attendance increase from 2021